NOHO Retains Investor Relations Partners as IR Counsel; Company Sees Steep Sales Ramp Ahead on Distribution Platform

SCOTTSDALE, Ariz., May 13, 2016 (GLOBE NEWSWIRE) -- NOHO, Inc. (OTCQB:DRNK), a producer and marketer of award-winning functional, premium lifestyle beverages, today announced it has retained Investor Relations Partners (IRP) to expand the Company’s strategic investor relations program.

“NOHO is rapidly building out a robust distribution platform for its uniquely functional and tasty NOHO Gold and NOHO Hangover Defense product lines,” said Jay Grdina, NOHO Chief Executive Officer. “We now have solid and growing global market penetration, with multi-million dollar minimum distribution revenue commitments, across developed nations in Asia as well as throughout the United States.

“We anticipate 2016 being a breakout year for NOHO with sales ramping up through our recently engaged distributors, and are thrilled to announce Investor Relations Partners will be working with us to upgrade our investment story and tell it to a wider audience,” he added.

Industry analysts report flavored and functional drinks, which are high in herbs, vitamins, amino acids, and minerals, are increasingly being preferred over aerated drinks across many regions. The global flavored and functional water market is expected to reach US$36.7 bn by 2019 from a market value of US$17.2 bn in 2012. The market is likely to register a CAGR of 11.50% between 2013 and 2019. Some of the driving forces of this market are the high rate of urbanization and rising number of health-conscious consumers along with the constantly growing concern of consumers towards maintaining a healthier life.¹ 

Phillip Sugarman, Vice President of Investor Relations Partners, said, “Once I tried my first NOHO beverage, I was a believer. This is the best product in class, with a bright future in a massive, fast growing global marketplace. We look forward to introducing the NOHO investment story to a much wider universe of prospective investors and media.”

To be added to the Company’s investor lists, please contact Phillip Sugarman at Investor Relations Partners at 818-280-6800 or via email at psugarman@irpartnersinc.com.

About Investor Relations Partners
Investor Relations Partners, Inc. (IRP) is a full-service investor relations firm serving a global client base. The principals of IRP have received top industry awards for their investor relations programs for a number of high-profile companies, including, but not limited to, Starwood Hotels & Resorts Worldwide, ValueVision Media, Taro Pharmaceuticals, and LJ International. The firm's principals have executed effective investor relations programs for dozens of public companies, ranging from emerging micro-cap companies to multinational corporations with market capitalizations in excess of $15 billion. For further information on IRP, please visit the firm's Website at www.irpartnersinc.com.

¹http://www.transparencymarketresearch.com/pressrelease/flavored-functional-water.htm

About NOHO
NOHO produces and markets its award-winning Gold Premium and Functional Lifestyle beverage that is setting the standard for functional beverages that taste great. The 8.4 oz. can's light refreshing flavor can be used to help combat against hangovers by mixing it with your favorite liquor, or it may be a healthy alternative to high sugar sodas and juices. With only six grams of sugar and 30 calories, NOHO proves that healthy can taste good. The two-ounce NOHO Hangover Defense Shot provides the same essential ingredients in a concentrated prevention and treatment boost.

For additional information on NOHO please visit www.nohodrink.com and follow NOHO on www.instagram.com/nohodrink as well as at www.twitter.com/nohodrink.

Cautionary Note Regarding Forward-Looking Statements.
This press release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Noho, Inc. (the "Company"), its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and actual results may differ materially from those projected in the forward looking statements as a result of various factors. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors, which are, in some cases, beyond the Company's control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. The Company assumes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. Important factors that could cause actual results to differ materially from the company's expectations include, but are not limited to, those factors that are disclosed under the heading "Risk Factors" and elsewhere in documents filed by the company from time to time with the United States Securities and Exchange Commission and other regulatory authorities.

Phillip Sugarman
                    Vice President, Investor Relations 
                    Phone: 818-280-6800
                    tmarkey@irpartnersinc.com